The Strange Death of the British Motorcycle Industry

The Strange Death of the British Motorcycle Industry

£20.00

“The Strange Death of the British Motorcycle Industry” tells the fascinating story of the rise and fall of the British Motorcycle industry, ending with conclusions on what went wrong. A similar story was being repeated across much of British Industry, so this book appeals to an audience beyond Motorcycle enthusiasts.
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Description

The British motor cycle industry once stood ‘at the top level of world production’. BSA, Ariel, Norton, Triumph, Matchless and Vincent led the world in design, technology, and popularity. After 1945, when the German industry failed to develop, British bikes continued to be untouchable both on the racetrack and in the showroom.Then it all began to go horribly wrong. Lucrative overseas markets began to decline, and foreign scooters tore into the UK market. At the same time, rates of motorcycle accidents rose and many British consumers were deciding to buy cars instead of two-wheelers.

Finally there came a whirlwind from the East, as fierce competition arrived from innovative, sophisticated and more mechanically reliable Japanese machines. By the early 1970s, with alarming rapidity, the British motor cycle industry had all but disappeared.

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