The Rover-produced quarterly magazine for members of The Rover Owners Association, the club operated by Rover to stay in contact with their customers. Membership forms were included in the Literature Pack that came with every new car, and membership cost around £1.50 per year in 1968.
This edition was published at the time of the P5B launch, so naturally it focuses on that car quite heavily, although the Land Rover actually gets more space in the magazine, and more advertisements. Rover seemed very adept at getting suppliers to advertise on their behalf – this can been seen in magazines of this period, where Rover advertised very little but some of the most unlikely companies seemed willing to advertise and associate themselves with the company.
We’ve included every page of the magazine, 40 in total, even though not all relate to the P5B, but its interesting to get a feel for Rover in 1967. Some of the adverts are interesting as well – examples of casual sexism that was the norm at the time, and also a few exhibiting very low-quality graphic design.