Rover, 1959

1960 model year. 8 pages, landscape, full colour, folded.

Rover Brochure 1959. Rover brochure for the 1960 model year, believed to be produced around October 1959. Most manufacturers used illustrations in their brochures at this time – whether that was due to tradition, cost or stylistic reasons isn’t clear. That it allowed a more ‘flattering’ portrayal of the product was, I’m sure, coincidental (cough, cough), but the illustrations often made the cars look sleeker and with a larger interior than reality.

Whatever the truth, the illustrations Rover produced were very high quality and resulted in some beautiful brochures. I particularly like the fact that Rover leave plenty of white space around text and illustrations, creating a very clean, classy and restrained style.

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